Dulcolax Serious Health Risks Not Implied In Milk Of Magnesia Ad, NAD Finds
This article was originally published in The Tan Sheet
Executive Summary
A long-running TV ad for Bayer HealthCare's Phillips' Milk of Magnesia does not mislead consumers about health risks associated with the use of Boehringer Ingelheim's Dulcolax laxative, the National Advertising Division of the Council of Better Business Bureaus concludes in a recent decision