Forever White Unauthorized Third-Party Claims Should Be Corrected – NAD
This article was originally published in The Tan Sheet
Executive Summary
Dental Whitening Corp. of America has an obligation to take "immediate steps to inform and advise third-party promoters (of whom it has knowledge) of the inaccuracies in their claims" for DWCA's Forever White Plus 15-Minute Home Whitening Kit, the National Advertising Division of the Council of Better Business Bureaus recommends