Pfizer and Deutsch
This article was originally published in The Tan Sheet
Executive Summary
Pfizer Consumer Healthcare's advertising business will not be affected by pharmaceutical giant's split from Interpublic Group of Cos.' Deutsch division, company says. Deutsch announced its split with Pfizer Feb. 12. The New York-based agency has handled DTC advertising for Pfizer's Zyrtec and Zoloft brands. Pfizer's OTC advertising is handled by Cline Davis & Mann, Bates and BBDO, firm says...