Kemin focuses on lutein
This article was originally published in The Tan Sheet
Executive Summary
Firm will ramp up spending two-to-three-fold to increase consumer awareness of its FloraGLO lutein supplement and functional food ingredient. As part of the initiative, Kemin Foods will sponsor a 30-min. PBS documentary entitled Eye to Eye: Sight for Lifetime, which is slated to air in 2003. Des Moines, Iowa-based firm also will continue co-marketing efforts initiated in 2002 with Hi-Health on the Paul Harvey radio show...