Del Labs advertising
This article was originally published in The Tan Sheet
Executive SummaryDel Pharmaceuticals division, which markets Orajel, hands over ad duties to new agency of record Avrett Free & Ginsberg (New York). Agency will be responsible for creative and account planning, with billings estimated at approximately $10 mil., according to Del Labs. Previously, ad duties were handled by Gotham (New York), which will continue to work with Del on a project basis. Both Avrett Free and Gotham are part of Interpublic Group...
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