Del Labs advertising
This article was originally published in The Tan Sheet
Executive Summary
Del Pharmaceuticals division, which markets Orajel, hands over ad duties to new agency of record Avrett Free & Ginsberg (New York). Agency will be responsible for creative and account planning, with billings estimated at approximately $10 mil., according to Del Labs. Previously, ad duties were handled by Gotham (New York), which will continue to work with Del on a project basis. Both Avrett Free and Gotham are part of Interpublic Group...