Novartis ad agency switch
This article was originally published in The Tan Sheet
Executive SummaryGlobal consumer advertising duties for eye care unit CIBA Vision move from Publicis Worldwide to Grey Worldwide (New York). Grey, which already provides services for several of Novartis' OTC products including Maalox and Ex-Lax, will create new consumer ad campaigns for CIBA Vision's contact lens and lens care businesses...
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