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Natrol creates subsidiary

This article was originally published in The Tan Sheet

Executive Summary

Wholly owned division Targeted Advertising & Marketing Solutions (Tamsol) "will focus on building a base of direct-response clients and traditional advertisers" to provide strategic media services, firm says. Anthony and Lauren Raissen of the Breath Asure oral care firm will serve as division's president and COO, respectively. Natrol's Q3 sales declined 11.5% to $18 mil. with net loss of $282,000, which includes $405,000 in expenditures associated with launch of multilevel marketing division Annasa ("The Tan Sheet" Sept. 9, 2002, p. 7). Annasa generated no revenue in Q3 and sales should be "nominal" in Q4 as company prepares to expand nationally in first quarter of 2003...

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