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Alka-Seltzer Plus line extension

This article was originally published in The Tan Sheet

Executive Summary

New Alka-Seltzer Plus Nose & Throat backed by TV ad featuring tagline "totally focused relief," as well as Nov. 3 FSI drop, in-store displays, Bayer says. Ad campaign, designed by BBDO (Chicago), broke in October. On shelves now, Nose & Throat contains four active ingredients - acetaminophen 250 mg, chlorpheniramine maleate 2 mg, dextromethorphan hydrobromide 10 mg, phenylephrine hydrochloride 5 mg - to provide "more comprehensive relief of your worst cold symptoms," such as runny nose, nasal congestion, sore throat and cough. Effervescent tablets are available in citrus blend flavor; 20-count box retails for roughly $5.99. Also, Bayer has brought back "classic seltzer flavor" for Alka-Seltzer Plus Cold; revamped taste hit shelves in October...

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