P&G Fixodent Ad Further Disclosure Needed For Superiority Claim – NAD
This article was originally published in The Tan Sheet
Executive Summary
Visual disclosure that a superiority claim for Procter & Gamble's Fixodent Free denture adhesive applies only among dye- or flavoring-free adhesives should appear each time the claim is made and in close proximity, the National Advertising Division says in an upcoming NAD Case Reports