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Chattem Gold Bond Bolstered With Three New Products Shipping In 2003

This article was originally published in The Tan Sheet

Executive Summary

Chattem is hoping three new Gold Bond line extensions - two in the first aid treatment category and one for athlete's foot - will drive double-digit growth in the brand in 2003

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Gold Bond extensions

TV ads for Antifungal Swabs, indicated for treatment of athlete's foot, will break in May with 30-second spots, dropping to 15-second after product introduction, Chattem says. Swabs contain tolnaftate 1%, employ "hands free" swab delivery system (1"The Tan Sheet" Sept. 30, 2002, p. 5). Similar ad schedule is planned for new First Aid Antiseptic Wipes, First Aid Antiseptic Quick Spray, which contain benzethonium chloride .13%, menthol 1%. Gold Bond extensions are reaching shelves now...

Gold Bond extensions

TV ads for Antifungal Swabs, indicated for treatment of athlete's foot, will break in May with 30-second spots, dropping to 15-second after product introduction, Chattem says. Swabs contain tolnaftate 1%, employ "hands free" swab delivery system (1"The Tan Sheet" Sept. 30, 2002, p. 5). Similar ad schedule is planned for new First Aid Antiseptic Wipes, First Aid Antiseptic Quick Spray, which contain benzethonium chloride .13%, menthol 1%. Gold Bond extensions are reaching shelves now...

Gold Bond extensions

TV ads for Antifungal Swabs, indicated for treatment of athlete's foot, will break in May with 30-second spots, dropping to 15-second after product introduction, Chattem says. Swabs contain tolnaftate 1%, employ "hands free" swab delivery system (1"The Tan Sheet" Sept. 30, 2002, p. 5). Similar ad schedule is planned for new First Aid Antiseptic Wipes, First Aid Antiseptic Quick Spray, which contain benzethonium chloride .13%, menthol 1%. Gold Bond extensions are reaching shelves now...

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