Pharmavite Nutri-Plus line
This article was originally published in The Tan Sheet
Executive Summary
Supplement marketer is offering a "premium full line" of USP-certified vitamins, minerals, botanicals at private label prices for smaller retailers. "With no advertising, merchandising funds, co-op or special allowances, Nutri-Plus' 'dead net pricing' structure lets retailers market quality supplements at low prices, and still earn profit margins comparable with private label," Pharmavite says. The 62-SKU line began shipping in July...