GNC diet initiatives
This article was originally published in The Tan Sheet
Executive Summary
Scan Diet line expanded with ready-to-drink shakes, bars. Shakes, which reached shelves week of Jan. 13, come in mixed berry, vanilla and chocolate flavors. Blueberry cheesecake, chocolate and chocolate peanut bars landed on shelves a week earlier. TV, radio ads coordinated by Marc USA (Pittsburgh) broke in early January...