Harry Potter toothpaste
This article was originally published in The Tan Sheet
Executive Summary
Free-standing insert for J&J Personal Products' sodium fluoride dentifrice dropped nationwide Dec. 9. Bubble gum-flavored toothpaste, marketed under the Reach brand, retails for $2.29 per 4.2 oz. tube. Packaging bears a picture of the popular movie's main character. Product began shipping Sept. 17, will be marketed through 2003...