Pilot Therapeutics appointments
This article was originally published in The Tan Sheet
Executive Summary
Gene Hintze named VP-marketing, Jack Volter VP-sales. Hintze formerly was with Novartis in various marketing roles; Volter is a former product manager for GlaxoSmithKline. Pilot Therapeutics is gearing up for mid-2002 launch of Airozin, an orange-peach-vanilla-flavored liquid emulsion to be sold as a medical food for dietary management of asthma. Professional marketing campaign expected to debut just before product launch, with consumer campaign likely to start six to eight weeks post-launch...