Headache survey
This article was originally published in The Tan Sheet
Executive Summary
OTC migraine remedies are used as often as Rx drugs, online survey sponsored by Excedrin marketer Bristol-Myers Squibb finds. Thirty percent of migraine sufferers reported frequent use of OTCs with migraine indications, while another 30% said they often take Rx drugs. Roughly 25% of respondents said they use McNeil's Tylenol products for migraines, 23% take Whitehall-Robins' Advil products, 17% take Excedrin and 10% treat with aspirin. About 5% said they use herbal remedies for general headaches. Conducted by BSMG Worldwide, the survey involved 1,599 participants...