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Nutribar

This article was originally published in The Tan Sheet

Executive Summary

Stella Pharmaceutical supporting U.S. launch of its meal replacement bar with print ad in November Good Housekeeping, TV spots and FSIs. Jordan, McGrath, Case & Partners (New York) developed ads with tagline: "It's big. So you're not." Both print, TV spots also feature a donut calling on the telephone and the phrase "Does food call you?" Nutribar launched in food, drug and mass outlets Sept. 24 and contains 250 calories as well as 24 vitamins and minerals. Available in Chocolate Fudge, Deep Brownie Delight, Chocolate Peanut Butter and Cappuccino Crunch flavors, the bars retail for 99¢ to $1.20 each. Nutribar has been on the market in Canada since 1987...
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