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This article was originally published in The Tan Sheet

Executive Summary

Metabolife 356's expansion into retail channels yields second-place ranking among top 15 new consumer products in 2000-2001, according to 1Nov. 1 Information Resources, Inc. statement. Ephedra-containing supplement debuted in food, drug and mass channels in August 2000. Product's first-year retail sales were $215 mil., IRI reports. Rexall's Metab-O-Lite placed sixth with sales of $110 mil. Unilever's Dove deodorant took 12th place with sales of $71 mil...

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