GSK promotions
This article was originally published in The Tan Sheet
Executive Summary
Company retains DVC ActiveCare to handle consumer promotions for its OTC consumer brands, including Nicorette, NicoDerm CQ, Tums, Oxy. In addition to making strategic consumer promotion recommendations, Morristown, N.J.-based DVC will be involved in developing point-of-sale materials, event-based promotions. Other DVC clients include Bristol-Myers Squibb, Colgate-Palmolive, J&J, Pfizer/Warner-Lambert, Pharmacia, Schering-Plough...