Whitehall-Robins
This article was originally published in The Tan Sheet
Executive Summary
OTC marketer switches ad agency for Dimetapp from Young & Rubicam to McCann-Erickson (both in New York) within the last month. Move follows AHP's shift of Advil account from Y&R to Grey Advertising (New York), which also handles Preparation H, ChapStick, Robitussin, Anbesol (1"The Tan Sheet" Aug. 6, In Brief). Whitehall says it has no plans to further consolidate media planning duties