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Consumer OTC Drugs

Aleve

This article was originally published in The Tan Sheet

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Executive Summary

Analgesic's anti-arthritic benefits promoted in TV commercial that broke Sept. 21. Entitled "I Love My Mornings," 30-second spot shows an elderly woman writing a letter recalling how she used to suffer from morning arthritis pain. After noting Tylenol did not provide relief, woman says: "Then my doctor told me about Aleve and a new clinical study. In addition to all-day pain relief, Aleve is better than Extra Strength Tylenol for relieving morning stiffness. Now mornings are mine again and that's a beautiful thing." Bayer's ad agency of record for the line is BBDO (Chicago)

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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