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Aleve

This article was originally published in The Tan Sheet

Executive Summary

Analgesic's anti-arthritic benefits promoted in TV commercial that broke Sept. 21. Entitled "I Love My Mornings," 30-second spot shows an elderly woman writing a letter recalling how she used to suffer from morning arthritis pain. After noting Tylenol did not provide relief, woman says: "Then my doctor told me about Aleve and a new clinical study. In addition to all-day pain relief, Aleve is better than Extra Strength Tylenol for relieving morning stiffness. Now mornings are mine again and that's a beautiful thing." Bayer's ad agency of record for the line is BBDO (Chicago)
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