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GNC

This article was originally published in The Tan Sheet

Executive Summary

Retailer "will be expanding" its marketing initiatives "with existing and new partners in 2002," GNC says in response to questions about whether it is looking for a new ad agency. Deutsch (New York) is Royal Numico division's agency of record, although not its exclusive agency, according to Deutsch, which has worked on the GNC account since 1997

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