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Consumer OTC Drugs

GNC

This article was originally published in The Tan Sheet

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Executive Summary

Retailer "will be expanding" its marketing initiatives "with existing and new partners in 2002," GNC says in response to questions about whether it is looking for a new ad agency. Deutsch (New York) is Royal Numico division's agency of record, although not its exclusive agency, according to Deutsch, which has worked on the GNC account since 1997

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