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Columbia Labs

This article was originally published in The Tan Sheet

Executive Summary

Approximately 50-65 sales reps to be hired within next six months to detail vaginal pH reducer Miphil, Advantage-S spermicide to OB/GYNS. OTC products will be renamed, repositioned to professional audiences, firm says during analysts' call Aug. 9. Columbia hopes to finalize agreement "with a consumer products company which will assist in marketing these products in the OTC arena" within next few months. Q2 net revenues fell 84% to $427,554, with firm attributing decrease partly to "absence of revenues" from OTC brands sold to Lil' Drugstore Products last year (1"The Tan Sheet" April 24, 2000, In Brief)
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