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Whitehall advertising

This article was originally published in The Tan Sheet

Executive Summary

OTC marketer is reviewing ad agency of record, Young & Rubicam (New York), for Dimetapp account. Review comes on heels of Whitehall-Robins' decision to switch Advil from Y&R to Grey Advertising (New York). Grey also handles W-R's Preparation H, Chapstick, Robitussin and Anbesol

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Whitehall-Robins

OTC marketer switches ad agency for Dimetapp from Young & Rubicam to McCann-Erickson (both in New York) within the last month. Move follows AHP's shift of Advil account from Y&R to Grey Advertising (New York), which also handles Preparation H, ChapStick, Robitussin, Anbesol (1"The Tan Sheet" Aug. 6, In Brief). Whitehall says it has no plans to further consolidate media planning duties

Whitehall-Robins

OTC marketer switches ad agency for Dimetapp from Young & Rubicam to McCann-Erickson (both in New York) within the last month. Move follows AHP's shift of Advil account from Y&R to Grey Advertising (New York), which also handles Preparation H, ChapStick, Robitussin, Anbesol (1"The Tan Sheet" Aug. 6, In Brief). Whitehall says it has no plans to further consolidate media planning duties

Whitehall-Robins

OTC marketer switches ad agency for Dimetapp from Young & Rubicam to McCann-Erickson (both in New York) within the last month. Move follows AHP's shift of Advil account from Y&R to Grey Advertising (New York), which also handles Preparation H, ChapStick, Robitussin, Anbesol (1"The Tan Sheet" Aug. 6, In Brief). Whitehall says it has no plans to further consolidate media planning duties

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