This article was originally published in The Tan Sheet
National rollout of Optimize nutritional beverages expected to be completed by August. Line will be backed by national FSI dropping in October. Pharmavite introduced Hi-Calcium and Hi-Fiber drinks regionally last year in southern California and Las Vegas, as well as in Duane Reade drugstores in New York. Brand is available nationwide in Albertson's, Walgreens, about 1,000 Rite Aid stores on West Coast and one-third of all Target stores. Sampling, trade promos planned for this year, national ad campaign slated to begin in January. Pharmavite modified Hi-Fiber labeling following an FDA "courtesy letter" objecting to use of the claim: "Helps maintain normal cholesterol levels." New labeling will reach store shelves in fall (1"The Tan Sheet" Jan. 22, p. 10)
You may also be interested in...
Three recent FDA "courtesy" letters target the distinction between dietary supplement structure/function statements and authorized health claims for osteoporosis and heart disease.
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
Perrigo promotes in pricing, planning