Dr. Koop
This article was originally published in The Tan Sheet
Executive Summary
Supplements line named after former Surgeon General C. Everett Koop, MD, launching in national drugstore chains and northeastern regional chains in September with incremental expansion planned, Santa Monica, Calif.-based drkoop.com announces June 21. Supplements also will be available directly from Web site, mail order. Products targeting joint health, menopause symptoms, prostate health and mental clarity, manufactured by Gemini Pharmaceuticals, will comprise premier line. Firm describes pricing as competitive; Koop affiliation, science basis will be focus of promotions