HealthAsure
This article was originally published in The Tan Sheet
Executive Summary
Newly formed company acquires BreathAsure line of products, including MintAsure, BreathAsure Dental Gum and OraBlast breath care items for approximately $1 mil. Formerly vitamin and supplement marketer Nature's Pride, HealthAsure changed its name with the acquisition. The company notes it has complied with a Philadelphia federal appeals court ruling finding the BreathAsure name for the capsules is misleading - product now contains mint and is called MintAsure