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GlaxoSmithKline

This article was originally published in The Tan Sheet

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Executive Summary

Consumer products giant has consolidated its ad buying under Grey Global Group subsidiary MediaCom, firm says March 15. Aquafresh and Tums marketer selected MediaCom after reviewing four firms, including Media Planning Group, which had handled pre-merger print and Internet buys for SmithKline Beecham, and Media Edge, Glaxo Wellcome's former main ad buyer. MediaCom used to handle broadcast media spending for SmithKline

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