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Sterol/stanol ester spreads

This article was originally published in The Tan Sheet

Executive Summary

McNeil Benecol and Lipton Take Control sales rose 31% and 14.4%, respectively, in 2000, according to Chicago-based IRI. Stanol ester-containing Benecol posted sales of $26.7 mil. for year, while Take Control recorded sales of $19.3 mil. in food, drug and mass outlets. Lipton's Take Control Light generated sales of $9.7 mil. Cholesterol-lowering functional foods soon may face added competition from Altus Foods, which is launching a line of Phytrol-based products developed by Forbes Medi-Tech; Reducol-maker Novartis also has petitioned FDA to allow cholesterol-reduction claims for phytosterol substances to be more flexible (1"The Tan Sheet" Dec. 11, 2000, pp. 3-5)

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