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Viactiv

This article was originally published in The Tan Sheet

Executive Summary

Hearty Energy Bars now available in blueberry crunch, adding to apple crunch and chocolate raspberry crunch flavors launched in February. Bars contain "a whole day's worth of heart-healthy B vitamins, plus zinc, vitamin D, and all the calcium of a glass of milk." Mead Johnson also launched new Orange Cream Viactiv Soft Calcium Chews in September, adding to milk chocolate, caramel and mochaccino flavors. Chews "help women 'bone up' on good health," company claims. An ad appearing in January Good Housekeeping highlights new flavor chew

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