Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Absorbine, Jr.

This article was originally published in The Tan Sheet

Executive Summary

Pain Relieving Patch line extension will begin appearing on drugstore shelves nationwide in the first quarter of 2001. The 4" x 5.5" pads will be available in six-count boxes for about $5.99, according to Springfield, Mass.-based W.F. Young. The patches use a "hydro-gel encapsulated technology" and contain menthol, eucalyptus and camphor; they will be positioned as more flexible and larger than their competitors, although they can be trimmed to smaller sizes. TV and radio spots by Van Winkle & Associates (Atlanta) will coincide with the launch and run throughout the year. Professional and consumer sampling efforts also are planned. Future extensions of the patch and recently launched Absorbine Bug Block are likely, firm says (1"The Tan Sheet" June 19, p. 5)
Advertisement

Related Content

Topics

Advertisement
UsernamePublicRestriction

Register

PS091949

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel