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Consumer OTC Drugs

Functional Foods, Inc.

This article was originally published in The Tan Sheet

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Executive Summary

Two powdered drink mix/tablet combo supplements - Lean On Me for weight loss and Level Best for glucose management and heart health - targeting diabetes patients begin direct sales mid-November, Boston-based marketer announces Oct. 30. Both products contain psyllium, barley and fructose; Lean On Me includes green tea for fat-burning, and Level Best contains red yeast rice for cholesterol control. Formulations are based on guidelines from NIH, North American Association for the Study of Obesity and American Diabetes Association, company says. Monthly supply of twice-daily supplements are available for $60 each. Ads by LMI (Boston) are breaking now in diabetes trade publications, and doctor detailing and sampling are underway, with retail pharmacy distribution to follow

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