Bausch & Lomb
This article was originally published in The Tan Sheet
Executive Summary
Lens care marketer files federal lawsuit alleging Alcon is falsely advertising Opti-Free Express Multipurpose Disinfecting Solution as offering "superior cleaning and disinfection" compared to B&L's ReNu MultiPlus. B&L also contends FDA clearance of Opti-Free Express' "no rub" regimen is limited to lenses replaced every 30 days and the regimen requires an extra rinsing step - points Alcon underplays or fails to mention in advertising. Separately, B&L announces former Ciba Vision North American Eye Care Unit President Steven Schuster named corporate VP and president-Vision Care for North America