Quanterra
This article was originally published in The Tan Sheet
Executive Summary
Herbal supplement line discontinued as of Sept. 30, Pfizer's Warner-Lambert Consumer Group announces, citing sales declines for the brand and in the overall herbal category. Quanterra launched in 1998 with three products - Mental Sharpness, Emotional Balance and Prostate. W-L subsequently made several efforts to boost sales, including expanding distribution to nutritional centers such as GNC and doubling the line's size with the additions of Stomach Comfort, Sinus Defense and Sleep. The line had sales of $7.5 mil. in food, drug and mass channels for the 52 weeks ending Aug. 20, down 9.5% from the year-ago period, IRI data indicate