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Omni Nutraceuticals

This article was originally published in The Tan Sheet

Executive Summary

Los Angeles-based marketer plans January 2001 rollout of Inholtra line extension Total Joint Health with willow bark "natural pain reliever." A 90-tablet size of Total Joint Health primarily will sell in health food stores, according to Omni. The glucosamine/chondroitin "Bone & Joint Support" line currently includes SulfaMax Natural MSM Formula, InholtraNow Natural Pain Cream and Natural Pain Formula. Future Inholtra line extensions containing analgesics covered by OTC monographs also are in the pipeline, although FDA has expressed concerns regarding drug/supplement combination products (1"The Tan Sheet" July 10, In Brief)
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