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Natural Balance

This article was originally published in The Tan Sheet

Executive Summary

Super Flex Back Formula introduced at National Nutritional Foods Association MarketPlace 2000 in Las Vegas July 26-29. "The world's first complete back pain formula" contains Protykin trans-resveratrol (a phytoestrogen provided by InterHealth Nutraceuticals), turmeric and ginger, which act as COX-2 inhibitors; MSM and glucosamine, which help repair connective tissue; and kava kava and magnesium, which "relax muscles and stop pain," company literature states. Shipping nationwide in August, a 60-tablet bottle will sell for $17.99. The Castle Rock, Colo.-based firm also introduced Super Flex Joint Formula, Ladies Choice Menopause Formula and Power Shape diet product at the show
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