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Pravachol OTC Marketing Retailer Involvement Anticipated By BMS

This article was originally published in The Tan Sheet

Executive Summary

A Pravachol OTC marketing program designed to emphasize the "importance of keeping the doctor in the loop" would include point-of-purchase messages encouraging physician consultation, Bristol-Myers Squibb Rx-to-OTC Marketing Senior Director Patricia Kriger told FDA advisory committees July 14.

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