Samsung America
This article was originally published in The Tan Sheet
Executive Summary
Consumer electronics maker breaks into home health care arena with Healthy Living line of digital blood pressure monitors. Three arm cuff monitors and a model to be worn on the wrist are available at food, drug, mass and Web outlets and a fifth product, a wrist monitor with touch-screen programming, will launch within the next two months. The monitors, which use Samsung's Heart Sense automatic inflation technology, will retail from $34.99-$89.99. More home-use monitors - such as a glucose monitor, heart rate monitor and pedometer - are expected out next year