Numico Rexall Showcase Intl. Purchase Heightens Direct Sales Presence
This article was originally published in The Tan Sheet
Netherlands-based Royal Numico has significantly strengthened its multilevel marketing operations with the addition of Rexall Showcase International. Numico is acquiring RSI parent Rexall Sundown, in a $1.8 bil. deal expected to close by early July.
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Combined Royal Numico/Rexall Sundown operations regard their potential for private label sales in the U.S. mass market to be "very high," the firms reported during a May 1 teleconference. Numico and Rexall have little presence in U.S. private label now but appear to be pondering it for the future despite the traditional low margins of the products.
Rexall Sundown's direct sales division, Rexall Showcase International, has filed suit against the state of Florida to protect the confidentiality of trade secrets it believes will be made public during a probe of the company's business practices.
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC