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Tree of Life

This article was originally published in The Tan Sheet

Executive Summary

Health food retailer adding seven new products to its Whole Health System brand in May. Gugu Garlic, with the claim "Regulates healthy cholesterol levels," and Horse Chestnut caplets will be available in 60-count sizes, retailing for $16.99 and $12.99, respectively. Offered in 60-tablet sizes will be Premenstrual Support ($19.99) with black cohosh, red willow, chaste tree berry and cramp bark, Menopause Support ($14.99) with ipriflavone, red clover, black cohosh, wild yam and St. John's wort, and Osteo Support ($26.99) with calcium citrate, ipriflavone, soy isoflavones and Inter-Cal's branded Ester-C mineral ascorbate. Rounding out the line are 30-tablet sizes of Red Clover 350 mg ($23.99) "for menopausal hot flashes," and Libido Support ($14.99), which "promotes sexual well-being"





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