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Colgate-Palmolive

This article was originally published in The Tan Sheet

Executive Summary

Company's Colgate Sparkling White containing "high cleaning silica with micro-cleaning crystals" will be available on retail shelves May 8. The whitening dentifrice will have a mint flavor and will come in Tartar Control and Baking Soda & Peroxide varieties, the company announces April 18. A 7.8 oz. size will retail for $3.49, while a 6 oz. tube will sell for $2.99. Print, TV and Internet advertising will break in June, as well as FSIs with coupons and in-store displays. Colgate-Palmolive first quarter North American sales reached $537.6 mil., the firm announces April 19. IRI data show U.S. sales for the Colgate brand totaled $469.2 mil. in the 52 weeks ending March 26 for a 27.9% dollar share. Worldwide, net sales for the quarter were $2.24 bil., a 3.1% increase, while net income reached $239.9 mil., a 14.8% increase
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