Dietary Supplement Ads Spark Four NAD 1999 OTC/Supplement Reviews
This article was originally published in The Tan Sheet
Executive Summary
Advertising claims made for dietary supplement products generated the largest number of reviews by the National Advertising Division of the Council of Better Business Bureaus of any consumer health category in 1999. Of the 19 total OTC/supplement NAD cases, four involved dietary supplements (1see chart, p. 10).