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Consumer OTC Drugs

Dietary Supplement Ads Spark Four NAD 1999 OTC/Supplement Reviews

This article was originally published in The Tan Sheet

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Executive Summary

Advertising claims made for dietary supplement products generated the largest number of reviews by the National Advertising Division of the Council of Better Business Bureaus of any consumer health category in 1999. Of the 19 total OTC/supplement NAD cases, four involved dietary supplements (1see chart, p. 10).
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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