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Alliance of the "Mor[e]s"

This article was originally published in The Tan Sheet

Executive Summary

Online H&BA retailer More.com and discount drug chain Phar-Mor are joining forces to offer consumers an expanded "click and mortar" shopping site. The agreement will add several features to more.com's existing H&BA offerings, including contact lenses and an online Rx drug service with same-day pick-up at Phar-Mor's 139 independent drug stores. A new URL will be launched "later this spring." The new site will be promoted through in-store marketing efforts at Phar-Mor locations and an advertising campaign in selected regions. The alliance follows several other similar arrangements between e-tailers and Rx drug stores or health plans, including drugstore.com/Rite Aid, CVS.com/Merck-Medco and PlanetRx.com/Express Scripts
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