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Consumer OTC Drugs

Dove Antiperspirant Positioning Echoes Skin Sensitivity Of Soap

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

Unilever's four new Dove antiperspirant/deodorant forms go "beyond odor and wetness protection to care for skin," according to the company. The product is on shelves now.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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