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PlanetRx.com

This article was originally published in The Tan Sheet

Executive Summary

Healthcare Web site names Gotham as its ad agency of record Dec. 14. The agency will manage the site's branding campaign, which is scheduled to begin in January; billings are estimated at $50 mil. PlanetRx.com has dropped the firm Goodby, Silverstein & Partners. The site also was named the "best of the best" online drug/health Internet sites in PC Computing magazine. According to PlanetRx, factors considered by the magazine included site cost, convenience and customer service
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