Zenith Goldline
This article was originally published in The Tan Sheet
Executive Summary
Trade journal print ads expected to break in January for a new line of standardized herbal extract softgels. The firm says the line is manufactured at its Miami facility under Rx good manufacturing practice standards, and a certificate of analysis is supplied for each batch. The softgels began shipping under the Goldline Naturals brand to independent pharmacies in early October; private label products, featuring clear bottles of colorful softgels, should reach store shelves in early 2000. The company will roll out a new $1.5 mil. ad campaign for its full line of Rx drugs, OTCs and herbals in 2000 and also is developing, in conjunction with the University of Florida, a pharmacists' continuing education course on herbals