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The Energy Bar Company

This article was originally published in The Tan Sheet

Executive Summary

Firm planning to expand its distribution into mass market outlets, natural food stores and fitness clubs by the end of January. The company is broadening its reach following the mid-September launch of its Fitness Bar line of supplement bars, which are available in coconut crunch, lemon blast and chunky chocolate flavors. The new line augments the firm's sport-specific products, sold in sports stores. Fitness Bars, with the slogan "Energy never tasted so good," are being sold at an average wholesale price of 80[cents] and a suggested retail price between $1.29 and $1.59. The firm will commence an advertising campaign in January for the new line, including ads in fitness magazines

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