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HealthCentral.com IPO Expects Estimated $68 Mil. In Proceeds

This article was originally published in The Tan Sheet

Executive Summary

HealthCentral.com, an online health care content and e-commerce company, expects to generate $68.3 mil. from its upcoming initial public offering of 7.5 mil. shares for $9-$11 per share. The estimate is based on a price of $10 per share. The firm has applied to be traded on Nasdaq under the symbol "HCEN."

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HealthCentral.com Expands Supplement Presence With Vitamins.com Buy

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