Omni Nutraceuticals
This article was originally published in The Tan Sheet
Executive Summary
A $2 mil. advertising campaign encompassing TV, radio and print will support the launch of Veromax Natural Male Sexual Enhancer, promoted as an "all natural, clinically proven solution for male sexual health and function." The formulation, which contains zizyphi fructus, L-arginine, Korean ginseng, saw palmetto and ginkgo biloba, "is based upon the Nobel Prize winning discovery that an increase in nitric oxide can dramatically improve and enhance a man's sexual function," Culver City, Calif.-based Omni says. The firm plans to run print ads for the product in healthy living magazines