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AstraZeneca Prilosec OTC Launch Anticipated For Second Quarter 2001

This article was originally published in The Tan Sheet

Executive Summary

AstraZeneca's Prilosec proton pump inhibitor is anticipated to reach over-the-counter shelves in the second quarter of 2001.

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Prilosec 24-Hour Acid Control Would Be Unique To OTC Category

Once-a-day dosing of heartburn remedy Prilosec could be highlighted by AstraZeneca/Proctor & Gamble as a competitive advantage over other OTC stomach therapies if an Rx-to-OTC switch of the proton pump inhibitor were approved by FDA.

Prilosec 24-Hour Acid Control Would Be Unique To OTC Category

Once-a-day dosing of heartburn remedy Prilosec could be highlighted by AstraZeneca/Proctor & Gamble as a competitive advantage over other OTC stomach therapies if an Rx-to-OTC switch of the proton pump inhibitor were approved by FDA.

Prilosec 24-Hour Acid Control Would Be Unique To OTC Category

Once-a-day dosing of heartburn remedy Prilosec could be highlighted by AstraZeneca/Proctor & Gamble as a competitive advantage over other OTC stomach therapies if an Rx-to-OTC switch of the proton pump inhibitor were approved by FDA.

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