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Unilever Vaseline Lotion Germ Protection Claims Deceptive - FTC Order

This article was originally published in The Tan Sheet

Executive Summary

Advertisements for Unilever Home & Personal Care's Vaseline Brand Intensive Care Antibacterial Hand Lotion carry unsubstantiated, deceptive claims for the product's germ protecting properties, the Federal Trade Commission says in a Sept. 15 proposed consent agreement with the company.

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Antibacterial claims

FTC finalizes consent agreement with Unilever Home & Personal Care on charges the company lacked adequate substantiation supporting ad claims for Vaseline Brand Intensive Care Anti-Bacterial Hand Lotion. The ads at issue claimed the product "Stops germs longer than washing alone" and provides enough germ protection to "Stop germs for hours." The settlement bars Unilever from making claims about any antimicrobial product unless it possesses scientific substantiation. The consent agreement was reached in September (1"The Tan Sheet" Sept. 20, 1999, p. 5)

Antibacterial claims

FTC finalizes consent agreement with Unilever Home & Personal Care on charges the company lacked adequate substantiation supporting ad claims for Vaseline Brand Intensive Care Anti-Bacterial Hand Lotion. The ads at issue claimed the product "Stops germs longer than washing alone" and provides enough germ protection to "Stop germs for hours." The settlement bars Unilever from making claims about any antimicrobial product unless it possesses scientific substantiation. The consent agreement was reached in September (1"The Tan Sheet" Sept. 20, 1999, p. 5)

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